Our It's A Wrap Collection we are saying that we are the one that will decide how we adorn our head may it be braids, locs, textured, perms, wigs, extensions, shaved, natural or wrapped up.
The history of headwraps: For Black, indigenous, people of color, head wraps have a long and complicated history. They've been celebrated, used as a symbol of freedom, and as a staple in wardrobes across the world. But they've also been a sign of oppression, racism, and hate. For many African women, head wraps were first used as part of their traditional dress. Yet, while first worn proudly by Black, indigenous, people of color, soon enough the head wrap was co-opted for a far more sinister use in the slave trade. Slave masters used head wraps as a symbol of ownership and oppression. Eventually, in certain parts of the American South, legislation was enacted to make it illegal for enslaved women to wear their hair in any way other than bound up in a head wrap. At the time, Black women managed to turn their head wraps into tools for liberation. They used them to communicate with one another, covertly hiding secret messages in the folds of their head wraps. In the 1960s and 70s, the head wrap was embraced as part of the Black Power uniform, worn as a sign of rebellion. The head wrap was embraced and celebrated for its cultural significance, reclaiming the power former slave owners so brutally took from the people they enslaved.
